Digital Marketing Manager
Previous experience at a tax firm is highly preferred.
Under limited supervision, the digital marketing manager is responsible for leveraging the intersection of traditional marketing messaging with digital tools, platforms and channels. Develops, manages and tracks campaigns that rely upon a combination of email, web landing page and other digital properties and tools. Guides the firm’s digital strategy across multiple mediums as well as maintains an understanding of targeted communications and user experience. Responsible for leading digital presence, online brand experience, and content across all digital assets and vehicles. Proposes new digital tools to help support sales channels and drive incremental business. Works closely with marketing team members as well as sales leaders to ensure digital initiatives and campaigns align with the broader marketing strategy.